Sailing Analytics Partnership proposal (pre-meeting read)

Two practical ways to deepen adoption, retention, and revenue—without adding operational drag.

This page outlines two proposals designed for a product-led performance platform: (1) a white-labeled education + certification program for technical coaches, and (2) a title sponsorship opportunity for a new International Journal of Sailing Analytics.

Start with certification Jump to journal See the parallel (Rapsodo)
Builder-to-builder
Designed for technical coaches
We build & operate
Revenue + retention + support outcomes

What I’m proposing

Two initiatives that reinforce each other: certification grows customer capability and reduces support burden; the journal builds category legitimacy and a talent flywheel.

What I’m not proposing

  • No rebrand of your product.
  • No logo usage on this page.
  • No operational lift for your team beyond alignment + periodic review.
  • No salesy funnel—this is simply a pre-read for our meeting.

Success looks like

  • Certified coaches onboard faster and stick longer.
  • Support requests shift from “how do I?” to higher-value questions.
  • A new, defensible revenue line tied to expertise, not hardware.
  • A credible analytics publishing lane with you as title sponsor.

1) White-labeled education & certification

Modeled after the Rapsodo certification pattern

What it is

A white-labeled course + certification program built for technical coaches who want to turn platform data into repeatable decisions. Think “certified operator” training: terminology, workflows, analysis standards, and practical interpretation—delivered in a way that scales without relying on internal bandwidth.

  • End learner: technical coaches
  • Delivery: self-paced modules + assessment + certificate
  • Outcome: coaches become confident operators (and advocates)

Why this matters (for you)

  • New revenue stream: course sales, team bundles, renewals, and premium modules (e.g., advanced workflows).
  • Retention lever: certified coaches build habits inside your ecosystem, turning “tool usage” into “daily workflow.”
  • Support outcomes: fewer repetitive tickets, better-quality questions, and a shared language that reduces misinterpretation and churn.
  • Brand moat: “certified coach” becomes an identity layer around the product.

What we build & operate

This is not “content handoff.” It’s a fully-operated program with product-grade learning design and continuous iteration.

  • Curriculum design (levels, modules, rubrics)
  • Course production (slides, video, quizzes, case studies)
  • Assessment + certification standards
  • Hosting + operations (enrollment, certificates, updates)
  • Ongoing iteration based on learner outcomes and support trends

A concrete parallel

Rapsodo’s certification program is a useful reference point for positioning and structure: a clear learning pathway, assessments, and a credential coaches can signal publicly.

Optional integration path: If useful, the learning hub can live behind an existing course portal. For a simple reference, you can also view learn.ched.app. (No branding implications here—just a working example of a clean course hub UX.)

2) International Journal of Sailing Analytics

Proposal stage • title sponsorship opportunity

What it is

A new, practitioner-forward journal dedicated to sailing analytics: applied research, methods, validation studies, and real-world case notes—written for people who actually coach and build.

  • Goal: raise the analytic literacy of the ecosystem
  • Focus: practical methods + real performance questions
  • Angle: credible, useful, and readable (not academic theater)

Title sponsor: what you get

  • Logo + credits as title sponsor across journal touchpoints
  • Category leadership without needing to publish marketing content
  • Talent flywheel: analysts, coaches, and builders rally around a shared standard
  • Trust moat: you’re visibly investing in the science and craft of the sport

This is designed to be clean and brand-safe: sponsorship signals stewardship, not editorial control.

Why a journal pairs with certification

  • Certification standardizes “how to interpret data.”
  • The journal advances “what we should measure next” and “what works.”
  • Together, they create a durable ecosystem: education → practice → publication → improved education.

Early structure (lean by design)

  • Quarterly issues to start (quality over cadence)
  • Short, rigorous formats: methods notes, applied validations, case breakdowns
  • Editorial principles: practical utility, clarity, and defensible analysis
Positioning intent: This is not a media play. It’s an ecosystem capability play: strengthen analytics literacy globally, then let product adoption and coach confidence follow.

Meeting agenda (suggested)

Designed to fit in 30–45 minutes

Part 1 — Certification (20–25 min)

  • Define the end learner (“technical coach”) and the 2–3 highest-value competencies
  • Confirm delivery format (levels, assessments, certificate criteria)
  • Decide operational model: what you review vs what we run
  • Identify a pilot cohort (small, high-signal)

Part 2 — Journal sponsorship (10–15 min)

  • Confirm title sponsorship scope (logo + credits)
  • Align on brand-safety / editorial independence
  • Agree on a lightweight launch plan + first issue theme

Decision checklist

  • Is certification a strategic product layer for you this year?
  • Do you want it positioned as revenue, retention, support relief—or all three?
  • Do you want to be the title sponsor of a credible analytics journal?
  • Who is the internal point person for periodic review?

What I’ll bring to the meeting

  • Draft curriculum outline (levels + module names)
  • Proposed certification rubric (what “certified” actually means)
  • Lean operational plan (build, run, iterate)
  • Journal one-page concept (scope + sponsorship placement)
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